Search engine optimisation or SEO is a type of online marketing strategy that focuses on boosting a particular business or company’s visibility in organic search engine results. Using a combination of creative and technical techniques, it works to improve branding, boost traffic, and gain leads. It has been used by many companies and business owners and has proved to increase online visibility.
To put it simply, SEO helps in directing users to your website through search terms or keywords. If you want to attract consumers to your website and turn them into customers, applying effective SEO strategies to your company’s website is one of the best ways how.
Should I make use of free SEO tools?
If you don’t have the budget to hire an expert to boost digital marketing, you can give some of the best SEO tools on the market a try. They can help you build your brand, connect with consumers, and gain customers at the same time. With Google’s complex algorithm updates, it can be hard to stay on top of the search engine. Luckily, there are many free SEO tools available for you to use. Here are 8 of them that you can take advantage of:
1. Google PageSpeed Insights
This SEO tool can help you check site speed and browser compatibility on numerous devices. All you need to do is input your website URL and it will test how fast and functional your website is. Additionally, it can determine the elements that you need to improve on and provide you reliable results with the user experience score.
Most people type in short phrases when searching for information online. For instance, when looking for a restaurant in an unfamiliar place, people usually type in “where to eat” and they will be given suggestions for related long-tail keywords. It can be “where to eat Mexican food” or “where to eat in Sydney” and users will most likely click on a long-tail that will best suit their interests. The keywordtool.io provides you with long-tails that are closely related to your primary keywords. Simply enter a keyword and you can see a list of suggestions available for you to use.
3. Moz Local Listing Score
Local business SEO is one of the most efficient ways to attract and gain customers online. You can promote your products and services to local customers by getting your site ranked on popular search engines such as Google, Yelp, Foursquare, business directories, and more. Moz Local Listing Score provides reliable results on how your listing looks like in more than 15 different search engines.
4. Google Analytics
This tool allows you to read insights about a user’s experience when visiting your website. It enables you to optimise web usage and improve business performance by collecting, analysing, and processing data. Basically, Google Analytics studies the behaviour of a visitor on your website and provides you with the keywords they usually use when visiting your website.
5. Google Trends
Google Trends enables you to search for trending topics, keywords, or phrases used by your target market for a specific period of time. This allows you to create content that will engage interest and have visitors look at your products or services. By using the data you’ve gathered from Google Trends, you will most definitely be adding traffic to your website in no time.
6. QuickSprout Website Analyzer
This tool analyses your website by going over the important categories that have affected your search ranking. You simply have to type in the URL of your website and it will instantly provide you an overall report of the things that you need to improve on.
This anti-plagiarism system software allows you to identify whether a particular content is original or copied from another website. Since no company or business wants to have their website or content copied, using this free SEO tool will make it easier for you to track down websites that have the same content as yours.
8. XML Sitemaps
XML Sitemaps allows you to alert the search engine regarding new changes or content on your website and ensures that it gets the message quickly. There are cases when a publisher’s content gets syndicated by other websites without a proper agreement and results in getting the content originator excluded from search results.
Agency or In-house? What to choose for your business’s online marketing?
When it comes to online marketing, choosing between an in-house team and agency can be a difficult decision. While the thought of organising an in-house team can seem like a solid long term investment in your business, there are a number of reasons to think twice. Of course, as an agency, we are a bit biased because we’ve seen how happy our clients are with our results. But that’s not to say an in-house team is never the better option. We simply want you to make an informed decision.With that said, we urge you to consider these points before you choose whether you build an in-house team or use an agency for your online marketing.