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Email marketing is key—reach users anywhere as part of your multi-channel digital strategy.
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Many businesses do not know that they have powerful first-party customer data at their fingertips.
Move Ahead Media can help you take your existing customer email data and utilise it for email campaigns that generate awareness and leads.
Our email marketing campaigns are engaging and they inspire customers to take action. We craft emails that get opened. So with a creative email campaign, you can drive volume to your website from customers who want your product or service.
Our dedicated team can segment your potential customers into specific audiences. We then create highly targeted emails that appeal to each segment so your email campaign is almost guaranteed to result in a high conversion rate. We’ll get to know your customers’ needs and pain points so that we can develop tailored email campaigns that will help you grow.
Email marketing campaigns can be difficult to get right.
People do not like too many emails. So it is important to get the right email frequency for your audience. Plus there are technical considerations around deliverability. Different email platforms like Gmail and Outlook use different technology to filter out spam.
Move Ahead Media’s team of technical experts will help to set up your DNS (Domain Name System). This will ensure that your email campaign gets the best possible delivery rate. We will also look at your current opt-in forms and suggest ways that you can improve conversion.
Getting your email campaign delivered is one thing. Turning an email audience segment into an engaged customer is something else. Our creative team will work with you to create content for your email campaign that appeals to each audience segment.
We then continuously test and iterate on this content, using data to make better creative decisions. With robust experimentation, we’ll turn your email audience into a customer/lead generation powerhouse.
E-commerce customers depend on email for everything from order updates to taking advantage of seasonal promotions.
And that’s why email remains a vital channel in the E-commerce purchasing funnel. Without a bespoke email marketing strategy, E-commerce businesses are missing out on a vital communications touchpoint.
Move Ahead Media offers bespoke email marketing campaign support for E-commerce businesses. The first step we take is a thorough audit of your current strategy and audience if you have one. We can identify where there is room for improvement, what is working and where there are additional opportunities to generate revenue.
We will also examine your full email campaign flow. We will check how your automated emails work, to see if we can make post-purchase emails more engaging. This can be crucial in spotting potential upsell opportunities.
If you do not currently have an email campaign strategy we can build one for you. We can build a full email process flow, identifying when you should communicate with customers and what exactly you should be saying.
With our digital marketing expertise, we can also integrate your audience data into additional marketing campaigns if you need it.
We make data-driven decisions at Move Ahead Media. So your email strategy will not be operated on instinct. You will receive hands-on help with your whole E-commerce email flow.
Email marketing is a direct form of digital marketing that can make customers on your email list aware of new products, promotions, sales or other services.
Email marketing can also be used as an additional channel for content marketing. For example, if you have great content that could be of use to your customers, you can use emails to build awareness of it.
Email marketing works by delivering messages to subscribers that have signed up to hear from your business. Or customers that have “opted in” to hear from you.
These messages can be delivered in bulk blasts or to specific segments of your subscriber base.
DNS stands for Domain Name System.
People access websites online through domains. Web browsers interact through IP addresses. DNS translates the domain names we can read to IP addresses, so your browser can load internet resources.
Emails use DNS too. Every email that is sent generates a DNS lookup. So, like a domain name, each email address needs to be mapped onto an IP address. DNS records tell mail servers where to deliver messages, without DNS things would get very messy!
Move Ahead offers bespoke email marketing packages that fit your business needs.
We test the emails, send them out and provide you with reports all free of charge. For a comprehensive email marketing campaign after that, talk to our specialists who will be delighted to help you. We have packages to fit all budgets.
Data protection and compliance is vital. We treat it very seriously. As part of our email marketing campaigns, we will work with you to ensure that your data practices fit current data protection legislation. Like PDPA in Thailand, GDPR in the EU, UK GDPR in the UK and the Privacy Act in Australia.
