Introducing Our Reputation Management Service
Any company that wishes to remain successful must maintain a reputation for excellence. In a high street store, that means ensuring your shelves are always fully stocked and your employees providing superb customer service. When it comes to the online world, reputation management is especially important. Your customers have the ability to leave reviews on numerous sites as well as talk about you on social media and even in blogs. The bottom line is – if you fail to manage your online reputation, you could lose your edge over the competition.
Nowadays, all companies of all sizes need to pay close attention to their online reputation. It’s crucial to understand how existing customers and potential prospects perceive your business. Word of mouth remains the world’s most powerful marketing tool. If you can persuade your customers to spread positive messages about your business and leave stellar reviews, you will continue to enjoy success online. But how do you keep on top of brand reputation management?
At Move Ahead Media, we’re a digital marketing agency that’s helped thousands of companies across the world establish and maintain a reputation for excellence on the web. From using purpose-developed listening tools to monitoring your social media platforms around the clock, we can do it all here at Move Ahead Media so that your customers always feel satisfied with your services.
In addition to brand reputation management, we can market your company online using a variety of techniques, including PPC, SEO and social media advertising, to get your website in front of thousands of even millions of potential visitors. Then, utilising years of experience, we’ll transform those visitors into leads and make sure they’re happy with what you have to offer.
Why Reputation Management Is Crucial for Every Online Brand in Today’s Market
Your customers are much more likely to tell people about a negative experience than a positive one. Before the rise of the internet, people could only share their feelings regarding a company with their close friends and family. Now, with just a few mouse clicks, online users can share their experiences with the world almost instantaneously. You need to go above and beyond to make sure your customers only have good words to say about your business, which can be, admittedly challenging when you have so many core business tasks on which to focus.
At Move Ahead Media, we’re here to remove the stress from brand reputation management. We’ll do all the hard work for you so that you can concentrate on what you do best. If you can successfully maintain an excellent reputation online, you can not only gather testimonials to entice new customers into paying for your products but also:
- Respond to feedback instantly
- Deal with complaints efficiently
- Analyse the effectiveness of your marketing campaigns
- Attract backlinks to your website
- Increase your social media following
Social media is one of the most powerful online tools that you can use to boost your brand reputation. It allows you to communicate with customers from across the world in real-time, share posts that encourage comments, respond to queries and much more. It’s also a highly effective marketing platform if used correctly.
However, if you really want to improve your reputation, you need to be familiar with the latest digital marketing trends in 2020, which include:
- Personalised content for your target audiences
- Artificial intelligence and user analysis
- Live chat
- Multi-channel marketing
- Video marketing
As you might expect, gaining an in-depth understanding of all the tools you can use to manage your brand reputation can be time-consuming, which is why you should partner with the brand reputation experts at Move Ahead Media. We’re here to make sure your brand remains trustworthy today and for years to come.
How to Manage Your Brand Reputation Online
There are many highly effective ways in which you can monitor and manage your online brand reputation. One of the most straightforward ways to find out how people currently perceive your company is to simply Google yourself to view the reviews other users see when searching for your business. You can also check out the comments related to your services and company on various social media platforms. However, those methods only allow you to gauge your current reputation. You need to go to greater lengths to improve your reputation and make sure your company is synonymous with excellence.
We’ve already mentioned how you can use social media platforms such as Facebook to gain an insight into your reputation. However, you can also use your social media channels to bolster your reputation, grow your customer base and improve your SEO ranking. One way to make sure your brand remains respected is to create highly targeted social media advertising campaigns, ensuring only the right people see your adverts and at the right time. You don’t want your posts to be seen by people with very little interest in your services because that could lead to your website being viewed as spam.
Ideally, you should remain active on social media during business hours at the minimum, regardless of how big or small your company is. Thousands or even millions of potential customers can contact you via messenger or by posting on your social media feeds, and the vast majority of them expect a prompt response. Do you have the time to keep track of your social media platforms 24 hours a day? Do you know how to communicate with your online customers in a way that will make them feel good about what you have to say and your services?
Social media aside, you can encourage your satisfied customers to leave positive reviews after interacting with your website or purchasing your products or services. Many online users read a company’s reviews before deciding whether to choose them over their competitors. Ideally, you should have a Google My Business profile that allows search engine users to read your reviews from the first page of Google. You might also want to think about listing your website on review sites such as Trustpilot, which allows you to respond to feedback to mitigate the risks to your business should anybody leave an unfair review.
You must always develop your digital marketing campaigns with your reputation in mind. You need to make sure that every ad you create shows your business in its best light. It’s essential to make your ads appear professional so that people perceive your business as authoritative and trustworthy. You also need to carefully target your ads, whether they appear on social media, other websites or in Google’s sponsored results section, to maximise your click-through rate, boost your SEO and ultimately help you earn a reputation for excellence.
Last but not least, there are a variety of online ‘Listening Tools’ that can be used to improve your brand recognition and reputation. For example, you can use social listening tools to track the performance of your hashtags, find out how people engage with your content, measure how many times people share your posts, and much more. Some listening tools offer free features. However, if you want to maximise the effectiveness of your digital marketing strategy, you need to know how to exploit all the features of the best listening tools available, which is where we come in useful.
Learn More about Our Brand Reputation Service
At Move Ahead Media, our passionate digital marketing experts know everything there is to know about brand reputation management thanks to their years of experience, qualifications and proven track record of success. From social media reputation management services to targeted content creation, we can do it all at Move Ahead Media, which is why we’re quickly becoming one of the most trusted digital agencies in Sydney.
We started helping businesses achieve success online over ten years ago in the UK, Thailand and Australia. Now that we’ve proven our expertise to countless international businesses from all corners of the globe, we can help companies operating in Sydney grow to new heights. Whether you want to establish your shop as the best in your district, increase your exports or target tourists visiting from overseas, our online reputation management services will prove to be an invaluable investment for your business.
Brand reputation management is just one of our specialities. We also excel in search engine optimisation (SEO), pay per click advertising (PPC), social media marketing, content creation, video production, and so much more. If you want to spread the word of your business far and wide, maximise your conversion rate and ensure your excellent reputation helps you remain ahead of the competition, we’d love to hear from you. Call us today for a site audit or a consultation. We’ll be more than happy to offer advice or tell you more about how we can help you.