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Video, with its unique ability to make a personal connection with consumers, is growing in popularity. As the attention spans of people across the globe continue to shrink, the rise of this fluid medium is sure to become even more prevalent in the years to come.

With over 2 billion views a day, YouTube is the perfect platform to seize this opportunity presented by videos growing popularity. As one of the most visited sites in the entire world, YouTube offers advertisers the ability to leverage the power of video to show their creative, smart and dynamic ads to the right prospect.

How to serve your YouTube ads

If you have ever watched YouTube, you are sure to be familiar with one of the most common types of ads on the platform: the ads that play on the same screen your content streams through. These, however, are not the only types of ads YouTube offers. Below are three ad display options the popular video platform offer advertisers.

Partner Videos ads

As mentioned above, these are the ads that play before, after or during a video that a user streams on YouTube. You will not be charged for your ad unless it plays for more than 30 seconds.

In-Search ads

When a user searches for a video, In-Search ads will display alongside organic videos in YouTube’s search results. This is similar to how paid ads also display alongside organic sites in Google search.

In-Display ads

In the upper right corner of the page where a video streams, you will find In-Display ads. An advertiser is only charged for this ad when a YouTube user clicks on the ad.

Benefits of YouTube advertising

With so many users, YouTube offers an array of benefits to advertisers, including:

  • Reach new customers – with over a billion users and views per month, YouTube provides you a unique opportunity to connect with an endless amount of new customers.
  • Higher conversion rates – you can target potential customers based on demographics and keywords, which can lead to a high conversion rate.

Connect on a personal level – video enables you to create a personal connection with customers, which can increase brand loyalty and sales.

Reach new customers who love video

YouTube is your advertisement platform to connect with the younger generation and build the future of your business. Get in touch with us at Move Ahead Media today to learn how YouTube advertising can grow your organisation.

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Want To Talk To A YouTube advertising Expert?