Search visibility is critical in aged care marketing.
Over 52% of families start their search for providers online, which means that ensuring your website appears in top search engine results is non-negotiable. A thorough, structured SEO site audit can help you uncover issues, optimise your content, and attract the right families at the right time.
This free SEO audit template breaks down how to perform a comprehensive SEO audit using a practical, step-by-step approach tailored for aged care businesses.
What Is an SEO Audit and Why Does It Matter
An SEO audit is a comprehensive overview of your website’s visibility and technical health. It helps identify what’s working, what’s broken, and where improvements are needed. A regular SEO audit ensures that your site keeps up with changing algorithms, digital marketing trends, and user behaviour.
For aged care providers, this process helps:
- Discover broken links, slow site speed, and duplicate content
- Improve page SEO, including title tags, meta descriptions, and internal links
- Enhance mobile friendliness and core web vitals
- Optimise content for your target keywords and search intent
- Align site performance with business goals and compliance standards
Using a free SEO audit template gives you a clear starting point and helps track changes over time.
Start With a Strategic SEO Foundation
Before launching your audit, define your SEO goals. Use data and insights to shape your plan:
- Target high-value keywords like “residential aged care near me” or “home care packages Melbourne.”
- Map internal links across multiple pages for better crawlability.
- Build a content strategy featuring helpful blog posts and optimised landing pages.
- Monitor behaviour via Google Analytics and performance via Google Search Console.
This foundation turns a website audit into a growth strategy, not just a technical task.
SEO Audit Checklist for Aged Care Providers
Need some help? Use this free SEO audit checklist to review all essential areas, from technical SEO to off-page performance:
1. On Page SEO Audit
Ensure each web page delivers strong, search-friendly signals:
- Keyword-rich title tags and meta descriptions.
- Proper use of headers (H1–H3) and alt tags for accessibility.
- Clear internal links that guide users and improve engagement.
- No duplicate content or missing meta tags.
- On-page content that matches user intent and answers common queries.
2. Technical SEO Audit
Search engines must be able to crawl and index your site easily.
- Test page speed with Google PageSpeed Insights.
- Confirm mobile friendliness across all devices.
- Review core web vitals: load speed, interactivity, and visual stability.
- Check for crawl or indexing issues via Google Search Console.
- Use schema markup and structured data to enhance search results.
- Audit HTML for excess code, unused scripts, or broken links.
3. Site Architecture & Navigation
Site structure affects both usability and SEO performance.
- Use a clean hierarchy with parent/child page relationships.
- Keep key landing pages reachable in under three clicks.
- Fix outdated or broken pages.
- Simplify navigation menus for mobile-first experiences.
4. Content Quality & Keyword Optimisation
Content is still king, especially in high-trust industries like aged care.
- Ensure all service pages and blog posts include target keywords naturally.
- Replace thin or outdated content with detailed, valuable insights.
- Look for content gaps and expand with FAQs, guides, or downloadable checklists.
- Align all content with real user search intent and aged care reforms.
5. Off-Page SEO & Link Building
Off-page SEO strengthens your domain reputation.
- Conduct a backlink audit using tools like Ahrefs or SEMrush.
- Disavow poor-quality links that could affect search rankings.
- Secure relevant external links from directories, local health sites, or industry blogs.
- Update citations across aged care directories to maintain NAP consistency.
6. Metadata Review
Meta elements play a direct role in visibility and click-through rates.
- Rewrite missing or weak meta tags, especially page titles and descriptions.
- Ensure each description is unique, compelling, and includes primary keywords.
- Match tags to actual page content and search intent.
Use SEO Tools to Simplify the Process
A combination of free and paid tools can power your thorough SEO audit:
- Google Analytics: analyse bounce rates, traffic sources, and top-performing pages.
- Google Search Console: monitor keyword rankings, crawl issues, and index coverage.
- Screaming Frog, SEMrush, or Sitebulb: crawl your website and identify SEO issues.
- Ultimate SEO audit templates: document changes and benchmark performance.
Don’t Overlook Mobile & Speed Optimisation
Most aged care searches are mobile-first. Don’t lose leads to poor UX:
- Test your site on mobile regularly.
- Compress images, use lazy loading, and optimise third-party scripts.
- Improve server response time and prioritise above-the-fold content for faster perceived load times.
Track Search Trends and Evolve
Consumer behaviour evolves fast. Keep your content strategy aligned by:
- Reviewing keyword trends and query growth in Google Search Console.
- Analysing organic search traffic shifts via Google Analytics.
- Refreshing content based on emerging concerns or reform updates.
Stay Organised With a Free SEO Audit Template
A downloadable free SEO audit template helps aged care marketers:
- Follow a repeatable process across all service or location pages.
- Log each issue and assign clear action steps.
- Build a record for ongoing performance tracking.
- Pair it with a free SEO audit checklist to stay on top of all SEO pillars.
Let Your Website Do the Heavy Lifting
In a sector where trust, compliance, and care quality matter deeply, your website must reflect all three. A thorough SEO audit, guided by the right tools and a structured approach, transforms your digital presence into a lead-generating asset.
Invest in regular SEO audits, keep your technical SEO clean, your on-page optimisation sharp, and your off-page SEO credible. Start today with a free SEO audit template for aged care, and ensure your site is always ready to help families when they need you most.
THINK AHEAD. MOVE AHEAD.
We love to talk about digital marketing! Contact us today and we can help you generate real ROI gains for your business. Call us at +61 (0) 2 9161 8033 or email info@moveaheadmedia.com.au
