Category Archives: SEO

SEO vs SEM: which is better for start ups?

When it comes to having an online marketing strategy for your start up’s new website, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two key strategies to consider. These two online marketing tactics can expose your budding business to a wealth of customers both locally and across the globe. But as a start up, you may be wondering, which one is better for your business? In this article, we hope to help you find that answer.

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Optimise Your Business Online Minus the High Price Tags

Search engine optimisation or SEO is a type of online marketing strategy that focuses on boosting a particular business or company’s visibility in organic search engine results. Using a combination of creative and technical techniques, it works to improve branding, boost traffic, and gain leads. It has been used by many companies and business owners […]

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