Digital Marketing News Round Up (Week 12 2024)
Contents
- 1 Digital Marketing News Topics Week 12
- 2 Google Introduces New Ad Tools and Updates For Mobile App Developers at the Recent Google for Games Developer Summit
- 3 33 New Markets Now Eligible to Join TikTok’s Effect Creator Rewards Program, including Thailand
- 4 Updates On Meta’s Continued Investment in AI and their Advantage Suite
- 5 Google Business Profile Will Now Automatically Display Social Media Posts
It’s time for another Weekly News Roundup from Move Ahead Media! Lots of exciting news to tackle this week in the world of digital marketing, so let’s get started!
It’s the 12th week of the year and there has been a lot of movement in social media monetization, improved ad formats, and of course, new developments in AI. Google has also announced a new range of tools for mobile app development to watch out for. Whether you’re a seasoned digital marketing professional or just curious about what’s going on, we’ve got you covered!
Digital Marketing News Topics Week 12
- Google Launches New Ad Tools at The Games 2024 Developer Summit
- 33 New Markets For TikTok’s Effect Creator Rewards Program
- Meta’s AI-powered Advantage Suite For Content Creation
- Display Your Social Media Posts On GBP
Google Introduces New Ad Tools and Updates For Mobile App Developers at the Recent Google for Games Developer Summit
Google has announced a series of exciting updates and tools designed to help advertisers optimise their campaigns and adapt to the ever-evolving privacy landscape. These are:
- AI asset suggestions
- Real-time bidding buyers
- Immersive in-game ads
- Geo-based, controlled experiments
- Upgraded mediation toolkit
- Improved A/B testing
The aim, according to them, is to “enhance creativity, diversity revenue and make data-driven decisions” and empower developers to enhance their ad campaigns and monetisation strategies.
The games industry has been consistent in staying at the cutting edge of innovation. So it’s important to keep up to date with the newest technologies and adapt growth plans accordingly. We, at Move Ahead Media, are excited about these features. Not only will it make streamlining campaigns easier, but it will also be essential for us to ensure our client’s campaigns are effective and get the best ROI.
Source: https://blog.google/products/ads-commerce/power-the-next-wave-of-games-growth-with-ads-innovation/
33 New Markets Now Eligible to Join TikTok’s Effect Creator Rewards Program, including Thailand
“More regions, easier to collect rewards!” That’s what TikTok hopes to do with the expansion of its rewards program to celebrate its creator community and the effects it creates for the platform. Countries like Thailand, New Zealand, Portugal, Greece, and South Africa, among others, have been included as of 12 March 2024.
Another update is that each effect now needs to be used in 10,000 qualified videos to begin unlocking rewards, a huge decrease in the previous requirement of 200,000.
Since its launch last year, some creators were able to receive as much as $14,000 payouts per effect. So it will be interesting to see what the numbers will be for 2024.
By using Effect House, TikTok’s internal augmented reality (AR) development platform, digital marketers and content creators can use this as an additional revenue stream and increase potential conversions for their business/brand.
Source: https://effecthouse.tiktok.com/latest/news/ecr-updates-march24/
Updates On Meta’s Continued Investment in AI and their Advantage Suite
Here are some interesting statistics for you:
- 79% of Gen-Z audiences have purchased a product or service after viewing a reel
- 25% growth YOY in daily watch times on both reels and video on all platforms
- Reels are reshared 3.5 Billion times every day
- Advertisers globally saw a 3.5 omnichannel return on ad spend
Now what does this all mean? It means that global businesses should know by now that consumers want more personalised shopping experiences and are connecting via short-form videos. It also means market competition is harder and the need to stand out is more important than ever before.
To keep up with the demand, successful brands and agencies like Move Ahead Media are taking advantage of AI tools to make content workflows faster – including tools like Meta’s new AI-powered Advantage Suite.
Their Advantage+ Creative Optimisations and Advantage+ Catalog ads will now allow global advertisers to automatically optimise video ads for viewing and deliver product recommendations to people. It will also let you upload a “hero image” in your catalog ad and use Meta’s AI to dynamically show people the best products to drive performance. How cool is that?
There are also more dynamic tools to reach customers such as Reminder Ads, Ads with Product Tags, Collaborative ads, and a global availability for alphanumeric promo codes to highlight promotions.
If all of these new updates seem a bit overwhelming, don’t fret. Your digital marketing partners and content experts at Move Ahead Media are here to help, contact us today and let’s scale your brand to new heights.
Source: https://www.facebook.com/business/news/meta-shoptalk-2024
Google Business Profile Will Now Automatically Display Social Media Posts
Google has begun integrating social media posts into your Google Business Profile (formerly known as Google My Business) to give your customers a more in-depth view of your online activity and engagement.
Your posts from social media platforms like Instagram, LinkedIn and Facebook may now be automatically linked and displayed. So it’s important to follow specific formats for social media links to make sure they correctly function on GBP.
This will help businesses enhance visibility and engagement, and it incentivizes maintaining an active social media presence. However, note that this feature may not be accessible to all Business Profiles. Google is still rolling this out to different regions.
If you need assistance in managing your profile and/or implementing local search strategies, call our experts today.
THINK AHEAD. MOVE AHEAD.
We love to talk about digital marketing! Get in touch with us today and we can help you to generate real ROI gains for your business.
Call us on +61 (0) 2 8003 3921 or email us at info@moveaheadmedia.com.
Michelle Seal
Head of Brand
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